CASE STUDY

YMCA of the USA

CASE STUDY

YMCA of the USA

CASE STUDY

YMCA of the USA

A focused UX enhancement project to identify and address critical usability issues while maximizing limited resources.

Role:

UX/UI Design, User Research

Services:

User research, UX audit, stakeholder mapping, UI design

Context

YMCA of the USA needed rapid improvements to their internal learning management system (LMS) and intranet platforms to address urgent usability issues. The Learning & Leadership Development team initiated a three-month project to implement high-impact, low-resource improvements while laying groundwork for future enhancements.

Challenges

  • Urgent need to address top usability pain points

  • Confusing navigation and course registration processes

  • Severely limited development resources

  • Multiple stakeholder priorities to balance

  • Need to identify highest-impact changes that could be implemented quickly

  • Critical usability issues across intranet and LMS platforms

Process

  1. Discovery Phase

  • Client Consultation

  • Competitive Analysis

  1. Research and Design

  • User Interviews

  • UX Audit

  • Visual Design


  1. Recommendations

  • Visual Design:

  • Performance Optimization:

Deliverables

Future Plans

  1. Continuous Enhancement:

  2. Design System:

  3. Community Building:

© 2025 Shorebird Design LLC

© 2025 Shorebird Design LLC

© 2025 Shorebird Design LLC