We turn your complex workflows into clear, usable experiences
Your software helps users accomplish complex tasks.
We design efficient in-product and support experiences so they can get back to work, fast.
Trusted by
Problems we solve
Product design, UX research, and content strategy challenges
Users struggle to learn your product
Onboarding drop-off is high. Users aren’t engaging with your product's own help system and tutorials.
Users can't find answers
Your documentation is extensive, but support tickets are piling up for questions that are already answered.
You need to understand your audience
You're building something great but haven't validated it with the people who'd actually use it.
Services
How to work with us
UX Assessment
Quick insights + prioritized recommendations so you can tackle the low hanging fruit.
5 business days
Fractional/Retainer
We work best when we’re embedded on your team on a full or part time basis. Best when you need a design lead for a few sprints.
3 month minimum
Workshops
Understand how your customers experience your product or service, from pre-purchase to upgrade.
Half or full day
Featured Work
Success stories
Reducing support agent case load with improved navigation and information architecture
Conducted interviews with internal SMEs and facilitated workshops to reach alignment on business goals, user needs, and project scope
Defined a content model and redesigned navigation, collaborating with a visual designer to create design system patterns and AEM components
Collaborated with web optimization team to run a series of A/B tests and iterate on solutions
10% increase in aggregate CES, 92% average increase in CTR on navigational links, and 53% average decrease in support case creation from those pages
UX design
UX research
design system
B2B
Empowering industrial design students with contextual in-product learning
Collaborated with content strategy to audit existing help & learning content
Conducted a competitive analysis of existing learning panels and software tutorials for a variety of design tools
Interviewed users to learn about desired features, existing pain pointsDesigned a modularized framework intended to scale across devices and platforms
"I hope they put more work into this because it's really good if you're a beginner!" —customer feedback
UX design
product design
SaaS
B2B
Clarifying the product vision and roadmap for a climate tech startup via user research
Conducted user research to identify and understand beachhead market segment and determine highest value Jobs To Be Done (JTBD)
Coached UX interns through analysis of research findings and presentations to key stakeholders
Research insights informed the product vision & roadmap for a platform to help project developers working on climate positive projects scale faster and operate better
UX research
startup
climate tech
Supporting sustainable textile practices with service design mapping
Facilitated discovery and research synthesis workshops with TRW leadership and investors
Contextual inquiry at the TRW factory, interviewing employees and documenting pain points in the textile renewal and ecommerce flows
Created service maps and RFP requirements for a bespoke inventory management solution
TRW continued to grow their business, partnering with major outdoor brands and was acquired by supply chain experts Bleckmann to enable scaling their textile renewal services
UX research
service design
startup
sustainability
About
Founder Rebecca Hathaway has been creating high-impact experiences for complex learning platforms, enterprise software, and mission-driven organizations since 2012 (and building websites since the 90s). She's an information architect at heart who loves transforming sprawling sets of documentation and data into navigable systems. With a BA in English and MFA in Design, the experience of the written word will always be core to her design philosophy.